There are two powers of personality you can develop that will increase your 
charisma and your ability to influence others.
Decide Exactly What You Want
The first of these powers is the power of purpose. Men and women with 
charisma and personal magnetism almost invariably have a clear vision of 
who they are, of where they're going and of what they're trying to achieve. 
Leaders in sales and management have a vision of what they're trying to 
create and why they're doing what they're doing. They're focused on 
accomplishing some great purpose. They're decisive about every aspect of 
their lives. They know exactly what they want and what they have to do to 
get it. They plan their work and work their plan.
Set Clear Goals For Yourself
You can increase your charisma and the magnetism of your personality by 
setting clear goals for yourself, making plans to achieve them, and working 
on your plans with discipline and determination every day. The whole world 
seems to move aside for the person who knows exactly where he is going. In 
fact, the clearer you are about your purposes and goals, the more likely 
people will be to attribute other positive qualities to you. They will see 
you, or perceive you, as being a better and more admirable human being. And 
when you have clear goals, you begin attracting to yourself the people and 
opportunities necessary to make those goals a reality.
Believe in Yourself
The second personality power is self-confidence. Men and women with 
charisma have an intense belief in themselves and in what they are doing. 
They are usually calm, cool and composed about themselves and their work. 
Your level of self-confidence is often demonstrated in your courage, your 
willingness to do whatever is necessary to achieve a purpose that you 
believe in.
The Secret of Attraction
People are naturally attracted to those who exude a sense of 
self-confidence, those who have an unshakable belief in their ability to 
rise above circumstances to attain their goals.
Assume the Result in Advance
One of the ways you demonstrate self-confidence is by assuming that people 
naturally like you and accept you and want to do business with you. For 
example, one of the most powerful ways to close a sale is simply to assume 
that the prospect has decided to purchase the product or service, and then 
go on to wrap up the details. One of the best ways to achieve success in 
your relationships is to assume that people naturally enjoy your company 
and want to be around you, and then proceed on that basis. The very act of 
behaving in a self-confident manner will generate personal charisma in the 
eyes of others.
Action Exercises
Here are two things you can do immediately to put these ideas into action:
First, think on paper. Write out your goals and plans in detail and then 
review them regularly. Discuss them with others. Upgrade your goals and 
plans and revise them when you get new information. Be clear about them.
Second, express your level of self-confidence to others all the time, even 
if you have doubts inside. Always walk, talk, act and move like a winner, 
like a person who is absolutely confident of success and ultimate victory.


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